Google has acquired Ångströ, a service for delivering intelligent search results about a person’s professional network. It has also hired its founder, likely in an effort to build a legitimate competitor to Facebook.
“With the help of investors like CommerceNet and advisors such as Avery Lyford, our team shipped apps to discover hot new photos on Facebook, improve Caller ID by using LinkedInprofiles, adding style and links to Twitter, create a real-time social address book, and a slew of other services,” the company said in its farewell announcement.
Founder Dr. Rohit Khare has already joined the search giant, according to the Los Angeles Times. Before Ångströ, Khare founded KnowNow, an RSS service for the enterprise, and before that he was director of CommerceNet Labs.
Khare will be working on Google Me, the company’s still-unconfirmed social network. He will likely be working with Max Levchin, the former CEO of Slide, CTO of PayPal and Google’s newest VP of engineering, as well as Google VP of Engineering Vic Gundotra, who was reportedly instrumental in recruiting Khare.
Google has more riding on its upcoming social network than almost any other project in the company’s history. The search giant has failed multiple times to make inroads in social media, while Facebook is growing like wildfire. Google perceives Facebook as a major threat to the company’s dominance of the web. Khare’s arrival is yet another sign that the tech titan isn’t fooling around anymore when it comes to social.